Where Art and Business Collide.

Celina Zisman is The Craft Advocate: a consultant, lecturer, and educator for creatives pursuing their passion as a career.

About Celina

Grow with Confidence

Small Business Strategy for Creatives

Websites

Your website is a living, breathing representation of your work and practice. Let's create a space where patrons can support you while connecting with you as an artist.
Business Therapy

When you run your own business, everything can seem like a priority. A fresh perspective can help you navigate roadblocks and unlock the next chapter of your career.
Strategy

From social media to newsletters, and knowing how and how often to contact your patron base, it's best to have a plan for tackling marketing essentials.
Pricing

No one likes to talk about money when it comes to their art, but accurate valuation is the difference between surviving, and thriving.

Reach out to get started!

“Working with Celina is like meeting that sensible voice in the back of your head, live and in person. She provides steady guidance in areas where most of us feel shaky. I have run into many hurdles while running my small business and Celina always has the right advice - her knowledge on SEO's and website optimization are right on point! Highly recommend!”

Nora Julia Jewelry
"Working with Celina has brought me more in touch with my artistic vision and my worth, with clear, effective and creative examples of actions to take to help my career flourish. Working with her is like taking a bath in pure competence!"

Jenny Parrott, Musician and Writer
"Celina possesses the virtuosic and compassionate insight needed to both ground and magnify an artist’s intention, whatever their field of practice. The website they built for me, the time they took with me, helped strengthen and nurture confidence in a voice I had been wanting to use for years. The Craft Advocate helped me to begin in a manner that worked best for me, and I couldn’t recommend their services more!"

Frances Quinlan, Artist, Writer, and Musician
"Working with Celina is a dream! They are well-organized, knowledgeable, and keep things from feeling overwhelming. They built us a website we are proud to show off! Their understanding of SEO, key words, website organization (and other artist nightmares) put our minds at ease. We would highly recommend Celina to anyone!"

Torched AVL
"Celina is so empowering and great to work with! Her style, creativity, web knowledge, and attention to detail made her the perfect person to build my website and help me with my branding. Celina works very efficiently and tirelessly making your website feel 100% like you. I love my website! Thanks, Celina!"

Carolyn Trowbridge, Musician
"Celina has been such a pleasure to work with. I hired her as my business coach and she helped to grow my business so much - she enthusiastically guided me and was able to point out so many missing pieces that I could not see. "

Lys Santamaria, Artist and Educator